Press Release-zh

Representatives from tourism sector entities met last Wednesday in a Webinar to debate about the future of sustainable tourism. The meeting was held on the channel created for the MARAEY project, the main touristic-real estate hub in Brazil. Acting as moderator was the General Secretary of the Responsible Tourism Institute (RTI) and CEO of Biosphere Spain, Patricio Azcárate, with the participation of Emilio Izquierdo Merlo, CEO of IDB Brasil (the company responsible for MARAEY), Glenn Mandziuk, President and CEO of Thompson Okanagan Tourism Region (TOTA), and Ricardo Mader, Director of JLL Hotels & Hospitality Group.

Mr. Azcárate opened the debate speaking about the importance of tourist destinations being aligned with sustainability, which is the aim of the Biosphere certification stamp granted by the Responsible Tourism Institute (RTI), the organization that was born in 2017 during International Sustainable Tourism year, after conferences sponsored by UNESCO and the World Tourism Organization. In order to obtain it, it is necessary to work on a series of goals divided in three main areas: environment and climate change, economy, culture and social welfare.

During the debate Mr. Izquierdo Merlo highlighted the significance of being part of the Biosphere community. MARAEY is the first private project in the world to receive this certification in the ‘Tourist Destination’ category. With the stamp, the project reinforces its commitment to following the 17 UN Sustainable Development Goals (SDGs) and the more recent guidelines of the Climate Agreement in Paris.

“Our mission with MARAEY is to create not only the most incredible tourist destination in Brazil, but also the most outstanding residential destination. I know that this is an ambitious statement, but we think that we have the strength and the opportunities needed to achieve that goal. The development, close to Rio de Janeiro and the main airports, is located in the municipality of Maricá, with important economic resources, services and natural beauty. MARAEY includes three complementary hotels and an international university of hospitality management; plus, it is located in a privileged place for residences that meet the utmost quality, design and energy efficiency standards, with vast leisure areas and the best services in health, education, shopping, sport and leisure”, explained the executive.

Mr. Mandziuk talked about the TOTA experience in British Columbia, in Western Canada, with an analysis of the progress made in this region that received Gold Biosphere certification in 2017. He showed how they had built responsible and sustainable tourism on values such as economic growth, dialogue with stakeholders and local communities, joining technology with sustainable tourism and adding value to the local DNA.

“It is essential to engage with and insert local communities. The TOTA region has 33 native communities in three different nations. We approached them to know how they would like to participate in tourism, what were their wishes and necessities. It was a process of listening, not a process of speaking. In order to create a meaningful relationship with those communities, collaborative work was required to develop economic opportunities and the progress of local tourism, based on respect and cultural authenticity”, said Mr. Mandziuk.

In his presentation, he also supported the construction of a development that brings progress for everybody, while respecting the history and tradition of the native communities. He also said that a tourist destination for everybody should involve inclusion and accessibility projects. “When we started the process and talked to the communities, 80% of the income generated by tourism came during the first 45 days of the year. This was in 2012. Something would happen in that period and companies would have to close. We all work with the same purpose, in a huge area, and share common relevant values, both for the local community and for entrepreneurs and visitors. In 2018, we managed to extend that period to 110 days, and now we are determined to achieve 200”, states the executive.

To talk about the future, Emilio Izquierdo showed that MARAEY, developed in a coastal area of 844 hectares with 8.5 kilometers of beaches, will be a totally innovative project that will include Maricá and Rio State in the list of the most important tourist destinations in the world. MARAEY aims to become a worldwide benchmark for sustainability, with a sound environmental, economic and sociocultural balance, incorporating tourism, residential properties, services and the creation of the second largest Reserva Particular do Patrimonio Natural (RPPN) of restinga in Rio State. The project will have a land occupation of barely 6.6%, less than half that permitted in the plans.

“The RPPN will be a natural paradise with permanent protection, open to the public, receiving sustained funding from the project, hotel incomes, companies located in MARAEY and residents in the complex. Sustainable tourism will be fostered by assigning 0.7% of total income from the hotels to environmental, sociocultural and educational sustainability projects”, said the CEO of IDB Brasil. In the construction of an integral sustainable destination, Mr. Izquierdo highlighted the importance of public-private collaboration in the development of the MARAEY Project with the support of the Instituto Estatal de Medio Ambiente (INEA), the Maricá municipality, environmental departments from five universities (UFRJ, UFF, UFRRJ, UFES and FURG), NGOs, architects, engineers and specialists.

The area director of Hotels and Hospitality of JLL Hotels & Hospitality Group, Ricardo Mader, closed the meeting by underlining the importance that sustainability has gained in hospitality in recent years. He said that the increase of travelers has overcrowded big tourist cities – mainly in summer– and because of this there is a significant audience looking for new destinations. MARAEY can provide this as a preferential destination and a highly sustainable project that will become a worldwide benchmark.

“Many people today are looking for destinations affording closer contact with the environment, places with less density, with untold experiences. According to the World Travel and Tourism Council, Brazil is the leading country on the list of searches regarding nature, and it is not leveraging that opportunity. Within Latin America, we are the sixth most-searched country in the world. I am proud that MARAEY is following that trend of nature-centered tourism”, he concluded.

This certification, promoted by UNESCO and the World Tourism Organization, is aligned with the 17 United Nations Sustainable Development Goals and the more recent guidelines of the Climate Agreement in Paris; the list includes destinations all over the world, such as the city of Barcelona in Spain or the Thompson Okanagan region in Canada

The MARAEY project, which will be the first sustainable touristic-real estate development in Brazil, is the first destination in the world to bear the Biosphere stamp as a private initiative. With this certification, the project takes on the commitment to follow the 17 United Nations Sustainable Development Goals (SDGs) and the more recent guidelines of the Climate Agreement in Paris.

The “tourist destinations” category, which includes MARAEY, has only granted the stamp to 41 locations that are committed to promoting sustainable tourism. Among the cities and regions already listed are Barcelona and Tenerife in Spain, Thompson Okanagan in Canada, and Toro in Bolivia.

Developing across an area of 840 hectares in Maricá, only 45 km away from the center of Rio de Janeiro, MARAEY aims to become a worldwide example of sustainability, striking a sound environmental, economic and social balance. As well as tourist services, residential properties and the creation of the second biggest Reserva Particular do Patrimonio Natural (RPPN) of restinga in the Rio State, the project also will include an environmental research center, with the support of renowned academic institutions, such as UFRJ, UFF, UFRRJ, UFES and FURG.

“Obtaining the Biosphere certification is a welcome confirmation that we are on the right track. We are going to carry out a unique project, with a special focus on the environment, social responsibility and local cultural preservation” , highlights Emilio Izquierdo, CEO of IDB Brasil, the company responsible for the development of the MARAEY project.

ABOUT BIOSPHERE

The Biosphere certification is granted by the Responsible Tourism Institute (RTI), an organization that was born from a memorandum of understanding with UNESCO. Obtaining it means following a continued improvement process towards a series of goals divided into three groups in three main areas: environment and climate change, culture and social welfare, and economy. The RTI has the support and the recognition of the World Tourism Organization (OMT), the United Nations program for the environment (UNEP) and other entities.

Gaining this certification means applying the 17 Sustainable Development Goals of the UN 2030 Agenda to tourism based on the work of the Sustainable Development Solutions Network (SDSN) after an analysis carried out by UNESCO and the WTO during the unique world conferences sponsored by United Nations in 2017, the international year of sustainable tourism. It establishes a sector guide for the development of products and services under a new model of non-aggressive tourism that takes into account customer and user needs, without compromising future generations.

For Patricio Azcárate, General Secretary of the RTI, it is an honor to have a Project with such a clear commitment towards sustainability. “MARAEY has become part of the Biosphere revolution for sustainability, involving all participants in the responsible tourism chain: administration, groups, companies, workers, civil servants and tourists,” he says.

The executive director of IDB Brasil, David Galipienzo, highlights that the MARAEY project was designed to preserve all the values of the ecosystems of the Environmental Protection Area (APA) of Maricá. “The environmental, social and cultural heritage of the region is a fundamental component of the project, and our mission is to protect it”, insists Mr. Galipienzo, BSc in Environmental Sciences.

ABOUT MARAEY

The MARAEY project will be developed in Maricá. Under its tourism brand, the project will have four five-star hotels that will receive an average of 300,000 tourists per year, with a luxury eco-boutique resort, a hotel designed to become the most iconic convention complex beside the sea in the country, and the MARAEY Golf Resort with a sustainable 18-hole international golf course.

The project will also offer new dwellings of different kinds (tenements, duplexes and villas) with integrated services such as a school, hospital, shopping and business center, in addition to no end of leisure and sports activities. MARAEY also includes an international hospitality management university with the aiming of putting Maricá on the map as a specialized training hub in Latin America.

With a building occupation rate of barely 6.6% of the land, the project will house the second biggest Reserva Particular do Patrimonio Natural (RPPN) of restinga of the Rio State. The project also includes an environmental research center supported by renowned academic institutions such as UFRJ, UFF, UFRRJ, UFES and FURG.

The forecasted private investment for the Project is R$ 11 billion, with taxes revenues of R$ 7.2 billion during the first 14 years (construction and sales consolidation) plus R$ 1 billion per year during the operation phase. The State of Rio is expected to experience an economic surge with the creation of 36,000 jobs once MARAEY is in full operation.

Close to 200 fishing families in the Zacarias community, inside the project area, stand to gain from the land regulation work, with the properties and definitive deeds being granted to the residents. IDB Brasil will also foster the local culture and fishing, with recovery programs for the Maricá lagoon, the restocking of native species and the rescue and dissemination of the Zacarias Family memory through the creation of the Fisherman’s Craft House.

ABOUT IDB BRASIL

IDB Brasil is the company responsible for the development of the MARAEY Project (maraey.com). It is controlled and managed by Spanish Companies, among them Abacus Property Development and the Cetya Group, who own certifications ISO 9002 and ISO 14001 and have been working in the raw materials, real estate and construction markets for over 50 years, including environmental recovery projects.

The Cetya Group also operates through the Cetya Foundation, assigning 0.7% of the company turnover to the development of sustainable projects in the areas where it works to sponsor sport, cultural and social projects.

Managers of IDB Brasil on a technical visit with Brazilian and Spanish architects on February 18th to the site where the development will be constructed

IDB Brasil has signed agreements with five renowned Brazilian and international architectural and urban studios. Moreover, the company obtained the assignment of a Niemeyer Project for MARAEY, a cutting-edge sustainable touristic-residential complex licensed to be developed on the coast of Maricá. Coming from Brazil, the studios who have confirmed their participation are Mayerhofer & Toledo Arquitetura and Piratininga Arquitetos Associados. Spanish participating firms are Abacus Property Development, b720 Fermín Vázquez Arquitectos and International Hospitality Projects (IHP). The projects will be backed by the GPO Group.

Niemeyer’s iconic curves will be present in Maraey’s Oceanographic Aquarium project, designed a few years ago by one of the most acclaimed architects in history, who passed away in December 2012. The infrastructure will be developed inside the complex in collaboration with Maricá´s Prefeitura, who will be responsible for construction.

On Tuesday February 18th, the CEO of the Company, Emilio Izquierdo, and the Executive Manager, David Galipienzo, welcomed the representatives of the studios for a technical visit to the 840-hectare development area. During the meeting, the architects were able to see the true scale of the project that is set to include touristic resorts and a range of dwellings, as well as access to educational services, healthcare, shops, sports facilities, leisure and business, for both residents and visitors – all inside one complex.

– “We are very happy to announce these agreements with such outstanding studios in the real estate market. MARAEY is an iconic project and we aim to provide inspiration across Latin America. Having these collaborators with us shows how committed we are in our development to top-quality standards, energy efficiency and innovation,” , explained Emilio Izquierdo, CEO of IDB Brasil.

The studios b720 Fermín Vázquez Arquitectos and Piratininga Arquitetos Associados will be responsible for the architectural design of MARAEY’s residential buildings. The former gained an international award with its project for the building Forma Itaim in São Paulo, and the latter was awarded in Brazil with the project to build apartments for teachers and managers of the Aeronautical Technology Institute, as well as having developed urban projects for Fortaleza and São Paulo. In addition, the development stands to gain from the GPO Group’s expertise in infrastructure and engineering consultancy.

Mayerhofer & Toledo Arquitetura, run by the architects Luiz Carlos Toledo, Luiz Claudio Franco and Lucas Franco, were initially involved in designing the Master Plan of the project, and will now also work on the residential and healthcare areas, as well as planning the urbanization of the Zacarias Community. Some of the most noteworthy projects undertaken by this studio include spearheading the development of the Management Plan of the Rocinha favela, considered a national reference in social housing, which led to the community’s Growth Acceleration Plan; medium and large-scale buildings in various segments across the country, such as the Cidade Nova Convention Centre (SulAmerica) in Rio de Janeiro; and several healthcare units in Vita de Rio and Brasilia, and the Saracuruna and Moacyr Rodrigues do Carmo hospitals in Duque de Caxias.

Abacus Property Development will take care of developing the commercial and educational buildings as a company that specializes in designing and managing touristic and real estate projects, with a portfolio of over 150 projects in 21 countries. Abacus will also design the hotels in collaboration with International Hospitality Projects (IHP) and the hotel chains that will be presented during this year. IHP, with over 40 architectural hotel projects in Spain – highlighting the Gran Hotel Inglés (Madrid) and the Majestic Hotel & Spa (Barcelona) – have developed projects amounting to almost BRL 5 billion.

ABOUT MARAEY

MARAEY, Paraíso na Terra, is an innovative touristic-residential project in Brazil. Covering an area of 840 hectares in Maricá, only 45 km away from the center of Rio de Janeiro, the complex will become a worldwide example of environmental, economic and social sustainability.

Regarding the touristic side of the project, MARAEY will have four 5-star hotels welcoming an average of 300 thousand tourists per year. One of the confirmed projects will be the Rock in Rio MARAEY Resort, the world’s first themed hotel under the brand of the festival, where visitors will enjoy the best musical and leisure experiences right on the sea front. Other names will be announced during 2020 to reveal who will be taking care of the luxury resort eco-boutique, a hotel designed to be the most iconic convention resort by the sea, and the MARAEY Golf Resort with an 18-hole golf course of international standing.

The project will also involve a variety of new dwellings (multi-family buildings, duplexes and villas) with integrated services such as a school, hospital, commercial center and offices, in addition to a whole host of leisure activities. MARAEY will also have its own hospitality university of international standing with the aim of turning Maricá into a specialized training hub in Latin America.

With a building occupancy of only 6.6% of the land, the development is set to house the second largest Private Natural Heritage Reserve of restinga vegetation in the State of Rio, as well as including an environmental research center supported by academic institutions such as UFRJ, UFF, UFES and UFRRJ.

The estimated private investment stands at around BRL 11 billion, with an estimated tax generation of BRL 7.2 billion during construction and over BRL 1 billion once in operation, not to mention the 36,000 direct and indirect jobs that will be created when the complex is up and running.

There are almost 200 fishing families living in the Zacarias Community, inside the development area. These families will be protected by the fundiária regulation and will be granted deeds of ownership of their dwellings. Moreover, the community will receive improvements in urban infrastructures similar to the rest of the development, such as sanitation with tertiary technology, road urbanization and underground electricity.

IDB Brasil will also foster the local culture and fishing tradition by implementing recovery programs for the Maricá lagoon, restoring native species, and retrieving the family memory of the Zacarias Community through the creation of the Fisherman’s Craft House.

ABOUT IDB BRASIL

IDB Brasil is the company responsible for the development of the MARAEY project (maraey.com). It is controlled and managed by Spanish Companies, including Abacus Property Development and Grupo Cetya, certified by ISO standards 9002 and 14001, boasting over 50 years of expertise in the raw materials, construction and real estate markets and experience in environmental recovery projects.

Grupo Cetya also works through the Cetya Foundation dedicating 0.7% of the company’s income to developing sustainable projects in the areas where it operates, sponsoring sport, cultural and social projects.

The whole world knows Rio de Janeiro, either because they have visited the Cidade Maravilhosa or because they have an idealized concept in their heads. Among those who have already visited the city, 95% intend to go back, and those who do not know the city are keen to enjoy the landscapes, the joy of the people, the culture and the tourist icons, such as the Corcovado, the Sugar Loaf and the Ipanema and Copacabana beaches, among other attractions. Rio de Janeiro offers an unforgettable experience for visitors and a strong international brand that needs a small boost in order to improve tourism ratios and honor its potential. The same can be said of the Brazil brand. As an illustrative comparison, Madrid received 7,6 million international tourists in 2018, while Rio received 1,3 million; and Spain received 83,7 million in the same period, while Brazil received 6,6 million. These differences show Brazil’s huge improvement potential.

I was born in Spain, and I was always passionate about Rio de Janeiro. I consider myself a Carioca at heart and a lucky person because now, through the MARAEY Project, I have the opportunity to offer a new tourist destination concept in Brazil, in Maricá city, inside the Rio de Janeiro metropolitan area, that is sure to catalyze the potential of this huge state and national tourism.

WHAT WILL THE MARAEY PROYECT LOOK LIKE?

MARAEY will be the most important touristic-residential development in Latin America and an international benchmark in sustainable development. This statement may seem daring, but I have spent my whole life working in big real estate projects, studying the main tourist destinations in the region in detail, and I am completely convinced that there is no other project with the unique features that MARAEY has.

Firstly, I have to mention the area, which is located just to 45 km from the center of Rio de Janeiro, comprising 840 hectares, between the sea and the Maricá lagoon, with 8,5 km of oceanic coast and 12,5 km of lagoon coast.

Within that unique setting, we are going to consolidate a new international tourist hub, less than one hour’s drive from the international and national airports of Rio de Janeiro; and we also have the local Maricá airport. There will be four five-star hotels (Rock Rio MARAEY Resort, MARAEY Golf Resort, MARAEY Convention Resort e Eco Boutique MARAEY Resort) with value proposals and complementary experiences, in addition to an International Hospitality Management University and a Professional Training Center.

From a residential point of view, MARAEY will become an exclusive and iconic tourist destination in the country, offered to buyers of first and second residences. Our development is located in Maricá, a municipality with 161,000 inhabitants. It is the first holder of oil and gas royalties in Brazil, investing in infrastructures, education, health and tourism. We are also close to Rio de Janeiro and other cities with significant population density, at an optimal distance from the influence area of the main industrial investments of the country. In Maricá, we will offer a residential and service proposal the likes of which has never seen before: with apartments, duplexes and villas, malls, business centers, hospitals, schools, golf courses and an international equestrian center, fulfilling the highest standards of quality, design, innovation and energy efficiency.

The design and consolidation of MARAEY as the most important touristic and residential Project in Latin America will be carried out with the utmost respect for environmental sustainability standards, guaranteeing a preserved area of 81%, the creation of the second biggest RPPN (Reserva Particular do Patrimônio Natural) of Restinga in the Rio de Janeiro state, where the building occupancy will be barely 6.6% of the total area. At this point, another essential factor is the presence of the MARAEY institute, with the participation of several universities – such as UFRJ, UFF, UFES and UFRRJ – in order to research and study these ecosystems.

Finally, our initiative aims to foster local communities through the cultural and social development of the region, signing an initial pledge of extreme importance for the regularization of the Zacarias Fishermen Community lands, giving the property deeds to close to 200 families that today live in the area. Moreover, with a range of future properties, the dwellers will benefit from the general services (paving, water, electricity, etc.) provided in the project.

All this effort will mean a major economic development for Maricá. We estimate that MARAEY will foster the economy creating 36,000 new jobs and R$ 1 billion in taxes per year, once the complex is working. More than just an innovative business model, MARAEY will be a big opportunity for growth in the local community.

WHAT IS OUR PURPOSE WITH MARAEY?

Essentially, we have the mission of transforming MARAEY into the most iconic touristic and residential development in Latin America – a worldwide benchmark for environmental preservation, economic impact and integration in the local communities.

And our mission comprises several main objectives and pillars: 1) Sustainability and energy efficiency by applying architectural models of low impact and density, using eco-friendly materials, the MARAEY Institute, together with the main academic institutions in the country, will carry out researches on the area’s ecosystems. 2) Innovation and implementation of new technologies in order to be at the forefront and attract Companies and partners who share our principles and exemplariness. 3) Promoting integral, top-quality specialized education in order to transform society through the main change vector and turn Maricá into a high-level hospitality training hub. 4) Including the local and regional communities, enhancing their culture, their traditions, and also offering new quality jobs and future perspectives through important investments. 5) Quality and exclusivity, increasing the exclusive residential and services offering in the region, because there is nothing at all like it for the surrounding society.

INNOVATION AND SUSTAINABILITY FOR TRANSFORMATION

Through the Smart City philosophy, we intend to leave a transformation legacy based on the intelligent use and sustainability of the land. With efficient buildings and initiatives that balance natural resources, we aim to minimize our impact on the environment. In order to reach that goal, we will have a system of local transport that will use the electric model, decreasing the amount of contaminating emissions in the air. For this, MARAEY will have several of electrical connection points.

Maricá will be boosted by the MARAEY project. We are going to transform it into the Maricá of the future, an innovative city and pioneer in technology. My particular mission in the MARAEY Project is to become an example of Brazilian economic, social and environmental sustainability.

Emilio Izquierdo Merlo. CEO IDB Brasil (the company responsible for the development of the MARAEY project)

In addition to the 18-hole golf course complying with international standards open to the public, the touristic-residential complex will have an equestrian center.

MARAEY, one of the most important residential-touristic complexes in Latin America, will transform Maricá, on the coast of the Rio de Janeiro State, not only into a tourism hub, but also into one of the top locations in the worldwide golfing scene. One of the four five-star hotels in the development will be the MARAEY Golf Resort, featuring an 18-hole golf course covering 70 hectares, fulfilling all the specifications to host official international competitions.

The resort, the golf course and the villas (high-standing exclusive houses linked to the hotel) are located overlooking the Lagoon of Maricá, one of the most beautiful landscapes in the State of Rio. Moreover, it is all set inside MARAEY, a complex covering 840 hectares with less than 6.6% of building area, which is the second-biggest Private Natural Heritage Reserve (RPPN) of restinga in the State. This is where sport, comfort and nature converge.

THE GOLF COURSE WILL BE SUSTAINABLE AND INCLUSIVE

The total distance of the course will be 6,400 m, with 18 holes and par 72 – in golf, overall “par” means the ideal number of strokes in each course from the tee (start) until the final hole. These 18 holes are distributed in the following way: four short holes (par 3) from 130 to 220 m, ten short holes (par 4) from 220 to 450 m, and four short holes (par 5) over 450 m. The course is composed of two parts with nine holes each, allowing golfers to play a full course or only nine holes.

As with everything in MARAEY, the golf course is fully sustainable, featuring the least possible turf area to preserve the landscape of the restinga’s natural vegetation, which will occupy 72% of the area. Irrigation will be done with clean water thanks to the modern treatment facilities used in the sanitation system of the hotels and accommodation. Another important feature is the openness of the course, as pointed out by David Galipienzo, executive director of IDB Brasil, the company responsible for MARAEY.

– “Most courses only allow members and guests to play. MARAEY will be different. In addition to the guests at the hotel and the residents in the villas, anyone with a ticket will be able to use the course. Our goal is to boost this sport in Brazil» – says Mr. Galipienzo.

In order to foster golf, MARAEY Golf Resort will also have a golf school and offices for players. The course, the resort and the villas are part of the first phase of the development, as well as the Rock in Rio MARAEY Resort, the first hotel featuring the brand of one of the most important musical festivals in the world. Work is set to start in the first semester of 2021.

THE EQUESTRIAN CENTER WILL HAVE AN INDOOR TRACK AND LESSONS

Golf will not be the only Olympic sport at MARAEY. The complex will also have an equestrian center fulfilling the standards of the International Federation for Equestrian Sports (FEI) and the Brazilian Equestrian Confederation (CBH). Facilities will include an indoor track, two grass tracks and two sand tracks, a veterinary clinic, and a riding school, in addition to shops and restaurants.

ABOUT MARAEY

With the Maricá Lagoon on one side and 8.5 kilometers of virgin beaches on the other, MARAEY is a paradise where technology, comfort and respect for nature converge. There will be four five-star resorts: Rock in Rio MARAEY Resort, MARAEY Golf Resort, an events resort, and an eco-friendly boutique hotel beside the Nature Reserve. In addition to houses and a regulated and urban traditional fishing community, the complex will include a hospitality university, shopping centers, schools and a technological hub. The Nature Reserve will have a Research Center, in collaboration with the UFRJ, UFF and UFRRJ, where researchers will work to protect endangered species.

ABOUT IDB BRASIL

IDB Brasil is the company created to develop the MARAEY project. It is controlled and managed by Spanish companies, including Abacus Property Development and Cetya Group, boasting certifications ISO 9002 and ISO 14001, having worked for more than 50 years in the global construction market, with various projects involving environmental recovery.

Cetya Group also includes the Cetya Foundation, investing 0.7% of company turnover in the development of sustainable projects in places where it has business, sponsoring sportive, cultural and social projects.